Democracy PR – Jennifer O’Grady

Jennifer O'gradyJennifer O’Grady (@jenniferogrady) has been at the forefront of the PR scene in Manchester, scooping up awards for great work in PR, events and marketing.

In 2008, she launched Democracy PR, a new agency created to blend traditional PR skills with social media opportunities. Their approach delivers clients creative, reputation making campaigns that embrace the power of a brand’s democracy to deliver accountable results.

She speaks on how to use PR skills to manage your own personal profile online, offers practical tips on how to protect yourself against risk and showcases some examples of those who get it right (and those who get it spectacularly wrong).

4iP – Lucy Wurstlin

Lucy WurstlinLucy Wurstlin (@lucywurstlin) is the new Digital Commissioning Manager for 4iP in the Yorkshire and Humber. 4iP is a major new initiative announced as part of Channel 4‘s Next on 4 strategic blueprint. A collaboration between Channel 4, regional development agencies and funding partners from around the UK, 4iP will invest up to £50m to stimulate public service digital media (beyond television). In plain English, that means supporting great ideas from existing and new talent throughout the UK, for websites, games and mobile services which help people improve their lives. Through the partnership of Yorkshire Forward and Screen Yorkshire up to £10m will be invested in ideas from Yorkshire and Humber. To join the regional network visit

Lucy has worked in a digital and creative sector development capacity for over 15 years most recently as Director of the Melt investment programme in South Yorkshire working with Channel 4, BBC and Orange and as Creative Industries Development Manager for SWRDA.

Code As Poetry – Lydia Machell

Lydia Machell

Lydia Machell is a freelance music software developer with a background in arts and inventor of the Prima Vista Braille Music System.

Inspired by early ringtone formulas, this transcribes standard print notation into Braille for blind musicians.

When Lydia retires, she plans to write Knit One, Purl Nought: The Smart Girls’ Guide to Being a Geek.